TY  - BOOK
AU  - Oguinn, Thomas C
AU  - Allen, Chris T; Semenik, Richard J
TI  - Advertising And Integrated Brand Promotion
SN  - 8131501582
U1  - 659.1 
PY  - 2007///
CY  - New Delhi
PB  - Thomson
KW  - Advertising And Integrated Brand Promotion
KW  - Management
ER  -