TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael  A & Purani, Keyoor
TI  - Advertising And Promotion: Integrated Marketing Communication Perspective
SN  - 9781259026850
U1  - 659.111 
PY  - 2014///
CY  - New Delhi
PB  - Mc Graw Hill
KW  - Marketing
ER  -