TY  - BOOK
AU  - Mohan, Manendra
TI  - Advertising Management: Concepts And Cases
SN  - 74517805
U1  - 659.1 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mc Graw_Hill
KW  - Advertising Management
KW  - Management
ER  -