TY  - BOOK
AU  - Smilansky, Shaz
TI  - Experiential Marketing: A Practical Guide To Interactive Brand Experiences
SN  - 9780749457167
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Pages
KW  - Experiential Marketing
KW  - Management
ER  -