TY  - BOOK
AU  - Stone, Marilyn A
AU  - Desmond, John And Mccall, J.B.
TI  - Fundamentals Of Marketing
SN  - 978B0415370974
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Routledge
KW  - Fundamentals Of Marketing
KW  - Management
ER  -