TY  - BOOK
AU  - Hallward, John
TI  - Gimme: Human Nature Of Successful Marketing
SN  - 9780470100295
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Human Nature Of Successful Marketing
KW  - Management
ER  -