TY  - BOOK
AU  - Hollensen, Svend
AU  - Banerjee, Madhumita
TI  - Global Marketing: A Decision - Oriented Approach
SN  - 9788131728147
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Pearson Education
KW  - Global Marketing
KW  - Management
ER  -