TY  - BOOK
AU  - Weitz, Barton
AU  - Wensley, Robin, Ed.
TI  - Handbook Of Marketing
SN  - 1412921201
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Sage Publications
KW  - Management
KW  - Marketing
ER  -