TY  - BOOK
AU  - Clow, Kenneth E
AU  - Baack, Donald
TI  - Integrated Advertising, Promotion And Marketing Communications
SN  - 9788131709962
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson Education
KW  - Integrated Advertising, Promotion And Marketing Communications
KW  - Management
ER  -