TY  - BOOK
AU  - Mcauley, Andrew
TI  - International Marketing: Consuming Globally, Thinking Locally
SN  - 9812532358
U1  - 658.848 
PY  - 2006///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - International  Marketing
KW  - Management
ER  -