TY  - BOOK
AU  - Mcdonald, Malcolm
TI  - Malcolm Mcdonald On Marketing Planning: Undersrtanding Marketing Plans And Strategy
SN  - 749453788
U1  - 658.890 2 
PY  - 2008///
CY  - New Delhi
PB  - Kogan Pages
KW  - Malcolm Mcdonald On Marketing Planning
KW  - Management
ER  -