TY  - BOOK
AU  - Palmer, Roger
AU  - Cockton, Juanita; Cooper, Graham
TI  - Managing Marketing: Marketing Success Through Good Management Practice
SN  - 9788131213674
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Elsevier
KW  - Management
KW  - Managing Marketing
ER  -