TY  - BOOK
AU  - Lilien, Gary L
AU  - Rangaswamy, Aravid
TI  - Marketing Engineering
SN  - 032100194x
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Addison _Wesley
KW  - Management
KW  - Marketing Engineering
ER  -