TY  - BOOK
AU  - Lilien, Gary L
AU  - Rangaswamy, Arvind
TI  - Marketing Engineering: Computer Assisted Marketing Analysis And Planning
SN  - 8129700050
U1  - 658.862 1 
PY  - 2003///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Marketing Engineering
ER  -