TY  - BOOK
AU  - Panda, Tapan K
AU  - Donthu, Naveen, Ed.
TI  - Marketing In The New Global Order: Challenges And Opportunities
SN  - 8174465103
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Excel Books
KW  - Management
KW  - Marketing In The New Global Order
ER  -