TY  - BOOK
AU  - Boyd, Harper W 
AU  - Westfall, Ralph; Stasch, Stanley F
TI  - Marketing Research: Text & Cases
SN  - 8185386161
U1  - 658.57 
PY  - 2003///
CY  - New Delhi
PB  - Aitbs
KW  - Management
KW  - Marketing Research
ER  -