TY  - BOOK
AU  - Churchill, Gilbert A
AU  - Iacobucci, Dawn
TI  - Marketing Research: Methodological  Foundations
SN  - 9812548718
U1  - 658.57 
PY  - 2004///
CY  - New Delhi
PB  - Thomson
KW  - Management
KW  - Marketing Research
ER  -