TY  - BOOK
AU  - Hooley,Graham J
AU  - Piercy, Nigel F. & Nicoulaud, Brigitte.
TI  - Marketing Strategy And Competitive Positioning
SN  - 9788131727997
U1  - 658.401 
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Marketing Strategy And Competative Positioning
ER  -