TY  - BOOK
AU  - Hooley,Graham J
AU  - Piercy,Nigel F & Nicoulaud,Brigitte
TI  - Marketing Strategy And Competitive Positioning
SN  - 9788131727997
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Marketing Strategy, Competitive Positioning
ER  -