TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - New Strategic Brand Management: Creating And Sustaining Brand Equity Long Term
SN  - 8175542918
U1  - 658.834 3 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Pages
KW  - Management
KW  - New Strategic Brand Management
ER  -