TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar
TI  - B2b Brand Management
SN  - 3540253602
U1  - 658.834 3 
PY  - 2006///
CY  - New Delhi
PB  - Springer
KW  - B2b Brand Management
KW  - Management
ER  -