TY  - BOOK
AU  - Rao, K Venugopal
TI  - Product And Brand Management: Text And Cases
SN  - 9789350246924
U1  - 658.4013 
PY  - 2010///
CY  - New Delhi
PB  - Himalaya Publishing
KW  - Management
KW  - Product And Brand Management
ER  -