TY  - BOOK
AU  - Perreault, William D
AU  - Mccarthy, E Jerome
TI  - Basic Marketing: Global Managerial Approach
SN  - 9780070620186
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Mc Graw Hill
KW  - Marketing
ER  -