TY  - BOOK
AU  - Velayudhan, Sanal Kumar
TI  - Rural Marketing: Targeting The Non- Urban Consumer
SN  - 9780761935889
U1  - 658.800 954 
PY  - 2007///
CY  - New Delhi
PB  - Response Books
KW  - Management
KW  - Rural Marketing
ER  -