TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen And Chatterjee, Jayanta
TI  - Services Marketing: People,Technology,Strategy
SN  - 9788131725979
U1  - 412.1 
PY  - 2010///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Services Marketing
ER  -