TY  - BOOK
AU  - Zeithalm, Valerie A
TI  - Services Marketing: Integrating Customer Focus Across The Firm
SN  - 9780070660076
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Management
KW  - Services Marketing
ER  -