TY  - BOOK
AU  - Zeithalm, Valerie A
AU  - Bitner, Mary Joe
TI  - Services Marketing
SN  - 70530424
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mc Graw_Hill
KW  - Management
KW  - Services Marketing
ER  -