TY  - BOOK
AU  - Kabferer, Jean-Noel
TI  - Strategic Brand Management: Creating And Sustaining Brand Equity Long Term
SN  - 8175541091
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - Kogan Pages
KW  - Management
KW  - Strategic Brand Management
ER  -