TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management: Building, Measuring, And Managing Brand Equity
SN  - 9788131719770
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Management
KW  - Strategic Brand Management
ER  -