TY  - BOOK
AU  - Keller, Kevin Lane
AU  - Parameswaran, Ambi M G & Jacob, Issac
TI  - Strategic Brand Management: Building, Measuring, And Managing Brand Equity
SN  - 9789332542204
U1  - 658.401 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Management
ER  -