TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Strategic Brand Management: Building , Measuring And Managing Brand Equity
SN  - 9788120335400
U1  - 658.401 2 
PY  - 2008///
CY  - New Delhi
PB  - Prentice _Hall Of India
KW  - Strategic Brand Management
ER  -