TY  - BOOK
AU  - Lancaster, Groff
AU  - Massingham, Lester
TI  - Strategic Marketing Planning And Evaluation
SN  - 8124204470
U1  - 658.401 2 
PY  - 2004///
CY  - New Delhi
PB  - Kogan Pages
KW  - Management
KW  - Strategic Marketing Planning And Evaluation
ER  -