TY  - BOOK
AU  - Gilligan, Colin
AU  - Wilson, Richard M S
TI  - Strategic Marketing Planning
SN  - 9781856176170
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi
PB  - Buttrworth Heineman
KW  - Management
KW  - Strategic Marketing Planning
ER  -