TY  - BOOK
AU  - Hawkins, Deb J
AU  - Mothersbaugh, David L & Mookerjee, Amit
TI  - Consumer Behaviour: Building Marketing Strategy
SN  - 9780070082160
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Consumer Behaviour
KW  - Management
ER  -