TY  - BOOK
AU  - Kapoor, Ramneek
AU  - Madichie, Nnamdi O
TI  - Consumer Behaviour: Text And Cases
SN  - 9780071078108
U1  - 658.834 2 
PY  - 2012///
CY  - New Delhi
PB  - Tata Mc-Graw Hill
KW  - Management
ER  -