TY  - BOOK
AU  - Shainesh, G
AU  - Sheth, Jagdish N.
TI  - Customer Relationship Management: A Strategic Perspective
SN  - 9781403928627
U1  - 658.812 
PY  - 2010///
CY  - New Delhi
PB  - Macmillan
KW  - Customer Relationship Management
KW  - Management
ER  -