TY  - BOOK
AU  - Zikmund, William G
AU  - Mcleod, Raymond ; Gilbert, Faye W
TI  - Customer Relationship Management
SN  - 9812530541
U1  - 658.812 
PY  - 2004///
CY  - New Delhi
PB  - John Wiley & Sons
KW  - Customer Relationship Management
KW  - Management
ER  -