000 | 00490nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 221221s9999 xx 000 0 und d | ||
020 | _a9781259026850 | ||
041 | _aENG | ||
082 |
_a659.111 _bBEL/A |
||
100 | _aBelch, George E | ||
245 | 0 |
_aAdvertising And Promotion _bIntegrated Marketing Communication Perspective |
|
250 | _a9 | ||
260 |
_aNew Delhi _bMc Graw Hill _c2014 |
||
300 | _a1016 | ||
650 | _aMarketing | ||
700 | _aBelch, Michael A & Purani, Keyoor | ||
942 | _cBK | ||
999 |
_c1108 _d1108 |