000 00490nam a2200181Ia 4500
008 221221s9999 xx 000 0 und d
020 _a9781259026850
041 _aENG
082 _a659.111
_bBEL/A
100 _aBelch, George E
245 0 _aAdvertising And Promotion
_bIntegrated Marketing Communication Perspective
250 _a9
260 _aNew Delhi
_bMc Graw Hill
_c2014
300 _a1016
650 _aMarketing
700 _aBelch, Michael A & Purani, Keyoor
942 _cBK
999 _c1108
_d1108