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|---|---|---|---|
| 008 | 221221s9999 xx 000 0 und d | ||
| 020 | _a9780749463359 | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bMCD/M |
||
| 100 | _aMcdonald, Malcolm | ||
| 245 | 0 |
_aMarketing Accountability _bA New Metrics Model To Measure Marketing Effectiveness |
|
| 260 |
_aNew Delhi _bKoganpage Publication |
||
| 300 | _a293 | ||
| 650 | _aManagement | ||
| 650 | _aMarketing Accountability | ||
| 700 | _aMouncey, Peter. | ||
| 942 | _cBK | ||
| 999 |
_c20875 _d20875 |
||