000 00434nam a2200169Ia 4500
008 221221s9999 xx 000 0 und d
020 _a97811074144419
041 _aENG
082 _a658.401 2
_bLEE/M
100 _aLee, Alvin
245 0 _aMarketing Strategy
_bA Life Cycle Approach
260 _aNew Delhi
_bCambridge University Press
_c2014
300 _a291
650 _aMarketing
700 _aEdwards, Mark G
942 _cBK
999 _c21013
_d21013