000 00292nam a2200121Ia 4500
008 221221s9999 xx 000 0 und d
082 _a658.401
_bKAP/S
100 _aKapferer, Jean-Noel
245 0 _aStrategic Brand Management
260 _bKogan Pages
650 _aManagement
942 _cBK
999 _c30764
_d30764