000 00423nam a2200169Ia 4500
008 221221s9999 xx 000 0 und d
020 _a9780230329461
041 _aENG
082 _a658.829
_bWIR/B
100 _aWirthwein, Chris
245 0 _aBrand Busters
_b7 Common Mistakes Marketers Make
260 _aNew Delhi
_bMacmillan
_c2010
300 _a128
650 _aBrand Busters
650 _aManagement
942 _cBK
999 _c3350
_d3350