Marketing Accountability (Record no. 20875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749463359 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENG |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MCD/M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mcdonald, Malcolm |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Accountability |
| Remainder of title | A New Metrics Model To Measure Marketing Effectiveness |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Koganpage Publication |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 293 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Accountability |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mouncey, Peter. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| St Josephs College of Engineering and Technology Palai | St Josephs College of Engineering and Technology Palai | MBA(KTU) | 15/12/2022 | Vendor name: Current Books (India) P Ltd, Bill no: 2551, Order no: SJCET/G111/MBA/LID/403/12, Discount: 25, Net price: 371.25 | 495.00 | No. of copies: 1 | 658.8 MCD/M | 30856 | Books |
